A spice company that’s all about turning up the flavor, Zested Flavor Market was born from the idea of creating a bold, playful brand that serves up sensational seasoning blends designed to make your mouth water.

It all started with the name, Zested Flavor Market, chosen to capture the excitement of exploring new tastes while highlighting the variety of blends available. The brand voice mirrors this energy, embracing a conversational tone that feels more like texts between friends than traditional packaging copy.

In partnership with my graphic designer, we developed a clean, approachable graphic treatment and used vibrant ingredient photography to help the packaging stand out on shelves. I also created a system of flavor descriptors to categorize each blend, helping customers easily understand what flavor profiles to expect. These flavor “families” are color-coded to coordinate with the packaging, creating an intuitive system that guides shoppers toward their ideal taste experience.