I’m a creative director, copywriter, and strategic daydreamer who believes the best marketing starts with a hefty dose of empathy and a really good story (and maybe a killer tagline). Over the past decade, I’ve shaped brand voices, led multimillion-dollar campaigns, and helped breathe new life into brands like ecoATM and FTD Florists, proving that a compelling narrative can move markets and make people feel something.

My career has zigzagged through retail, DTC, tech, and hospitality, but the throughline is always storytelling—empathetic, honest, and a little unexpected. Whether I’m rebranding a $550MM tech company, concepting a full-funnel Valentine’s Day campaign, or crafting the perfect Instagram post celebrating balls (pancake balls, that is), I bring big-picture thinking with pixel-perfect execution. (I also once angered a neighborhood business alliance with a billboard, so there’s that.)

I lead with empathy, collaborate like it’s a team sport, consult a thesaurus like it’s a religious text, and never underestimate the power of a good mood board. CTV spots to kiosk screens, big brand moments to blink-and-you-miss-it microcopy—I believe every touchpoint is a chance to build trust, spark joy, or at the very least, earn a click.